Very inspirational.
Drink mogul aims to re-brand Africa as ‘world contributors’
After turning a traditional Senegalese drink into a hit American product, Magatte Wade is now trying re-brand Africa itself.
Senegalese entrepreneur Magatte Wade is the creator of multi-million dollar U.S. company Adina World Beat Beverages, which makes drinks based on traditional recipes from around the world.
She came up with the idea in 2004, after she returned home to Senegal and found soda drinks were replacing the country’s traditional hibiscus drink, known as bissap.
She arrived back in the United States determined to share healthy traditional recipes with the rest of the world. Adina’s products now include organic coffees and exotic fruit drinks and are sold all over the United States.
My vision was that the world is hungry for well-executed African brands.
Magatte Wade “My biggest pride was to know that it was possible, that the vision I had was possible and my vision was that the world is hungry for well-executed African brands,” Wade said.”We saw it at the investor level and we saw it at the buyer’s level and we saw it at the consumer’s level. Everyone wanted to be part of that adventure and it was just amazing.”
(Source: CNN)
